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The European alternative to the Alternative Investment Market will be on a road show in London this week in search of new investors.

Alternext, which is owned by Euronext and hosts listings in four other European capitals, denied it will be trying to take business away from AIM.

However it will be targeting firms who wish to invest in London’s less-regulated market.

Director of listings and issuers of Alternext, Martine Charbonnier, said the greatest potential sources of companies listings on Alternext were developing countries and the US, where smaller businesses have difficulty in listing due to the heavy regulation of Sarbanes-Oxley.

AccountancyAge: Rival to AIM hits London